Peppa Pig trend licensing style guide Autumn Winter 2023
CLIENT: Hasbro
OBJECTIVE: Research trends, generate moodboards, refine themes based on Hasbro's feedback, adjust character art to have a sketchy style, create supporting type and illustrated icons, design composed graphics with those elements and show how they can be used on a variety of licensed product.
ROLE: Freelance Graphic Designer
RESULTS: Exact metrics were not shared with me but the licensing team was pleased.
Transformers core licensing style guide 2020
CLIENT: Hasbro
OBJECTIVE: Organize hundreds of existing visual assets, direct illustrator in creating new pieces of character art, design new and fresh product concepts and bring it all together into a core style guide for licensed product development.
ROLE: Freelance Graphic Designer
RESULTS: Exact metrics were not shared with me but the licensing team was pleased.
Potato Head licensing style guide 2021
CLIENT: Hasbro
OBJECTIVE: Develop fresh new visual assets and a organize existing character art into a core style guide for licensed product development.
ROLE: Freelance Graphic Designer
RESULTS: Exact metrics were not shared with me but the licensing team was pleased.
Game of Thrones – For the Throne Style Guide
CLIENT: HBO / Warner Media
OBJECTIVE: Each season my team updated the GOT core style guide with assets specific to the newly released episodes.
ROLE: Lead Graphic Designer reporting to Creative Director of Licensing and Retail
RESULTS: GOT was by far the highest grossing IP in HBO’s portfolio.
LEGO Life Magazine layout guidelines
CLIENT: LEGO Agency America
OBJECTIVE: The development and design of the quarterly magazine was being shifted to a new team and a comprehensive guideline document was needed to ensure consistency in the branding and layout of the publication.
ROLE: Contract Graphic Designer
RESULTS: The transfer of work to the new team went smoothly.
Word Girl licensing style guide 2009. Client: Scholastic
Word Girl licensing Style Guide 2009
CLIENT: Scholastic
OBJECTIVE: Develop a packaging system and visual assets for licensed product development.
ROLE: Contract Art Director, hired team of freelancers and lead the project from initial concepts to delivery of final digital and printed assets.