Digital Marketing

Seasonal Social Media Campaign
CLIENT: Concord, KidzBop
OBJECTIVE: Design a logo and series of social posts for Holiday 2023 campaign meant to increase follower numbers and generate revenue by increasing music and video streaming during the season.
ROLE: Senior Graphic Designer working closely with marketing manager and social media coordinator on the project from sketch phase to production of all image assets.
RESULTS: Exceeded all KPIs in 2023. Campaign was repeated in December 2024.
Video Thumbnails
CLIENT: Concord, KidzBop
OBJECTIVE: Kidzbop generates over 250 pieces of video content each year. The videos need thumbnails that quickly communicate the content, stay on brand and get views.
ROLE: Created thumbnails for hundreds of videos featured on the Kidz Bop YouTube page.
RESULTS: Increased streaming revenue.
Video Thumbnails
CLIENT: Concord, KidzBop
OBJECTIVE: The Daddy Dance Off is a very popular moment at KidzBop concerts. A web page was needed to immortalize the winning Dads and increase new users on KidzBop.com
ROLE: Designed layout of the Daddy Dance off page and created asset templates for digital team to add new Dad images as the concert season progressed.
RESULTS: Increased unique visitors over the summer 2023 season by 15%.
Official Kewpie Character Facebook and Instagram graphics
CLIENT: Licensing Works
OBJECTIVE: Strategized social campaign along with marketing manager and digital media coordinator. Designed 10 – 12 static images and/or videos for socials each month during 2023.
RESULTS: Increased followers on IG by nearly 200% in one year and on Facebook by nearly 150% in one year.
HBO e-commerce site redesign comps 2018/19.
Employer: Warner Media/HBO, Creative Director: Janis Fein
HBO Game of Thrones Touring Exhibition landing page
EMPLOYER: Warner Media/HBO
OBJECTIVE: Design a landing page to promote the exhibition.
CREATIVE DIRECTOR: Janis Fein
VENDOR: GES
HBO Game of Thrones wine e-com landing page and Amazon page. Employer: Warner Media/HBO, Creative Director: Janis Fein
Please contact me to see more of my digital design work.
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